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Eclectic Internet, a Seattle-based web and multimedia development company, launched its new corporate website this week, the first update to their own site in two years.
The site, developed entirely in Macromedia Flash, features the companys most recent work portfolio, case studies, client testimonials and recent news. Eclectic Internet decided a Flash-based solution made the most sense, as Flash development has now become a primary revenue source for the company.
Following the design philosophy used in their client work, the Eclectic website was kept simple and clean to avoid excess or unnecessary design elements, keeping the focus on the content. This also allows for ease of updates to the site in the future.
The new Eclectic Internet website is a great success in featuring the companys services, recent work portfolio and other company information.
The new website for The Westin Kierland Resort & Spa, developed by Eclectic Internet, was launched earlier this week, in conjunction with the Kierland Online Planner Guide that allows meeting planners, as well as the public, to research event facility space at Kierland prior to booking a room.
The Westin Kierland, not opening until Fall 2003 but recognizing the need to secure room bookings prior to the property opening, required a unique set of marketing tools to carry out this endeavor. The website and Online Planner Guide combination work together to accomplish these pre-opening goals.
Both the site and the planning guide highlight meeting space at the property, allowing meeting planners to interact with floor maps to view size, layout and capacity information. Additionally, they give background information on the new resort, the golf course, and the spa facility. The website also features a construction update area that allows visitors to view construction progress at the property site.
The Westin Kierland Resort & Spa team is very pleased with their new website and planner guide, as they have already secured bookings for meeting space prior to opening. The Eclectic Internet solution is a key application for the Kierland marketing and sales staff.
The Westin St. John Resort announced record bookings after a successful media campaign including email templates designed by Eclectic Internet.
The website development firm, Eclectic Internet, designed and developed an email campaign to tie into an existing print and billboard plan.
With the general market downturn and new security issues related to travel now in place, the hospitality industry has been seeking alternative methods of improving discretionary expenditures and increasing room bookings. Budget cuts resulting from a general decrease in travel spending means that the cost per impression has become increasingly important.
The target market for a resort destination is widespread, given that almost all visitors travel from a great distance. Utilizing email or Internet media allows us to efficiently target a geographically wide area at an unparalleled CPM (cost per thousand). The email campaign developed by Eclectic Internet accomplished just that, allowing the Westin St. John to reach a vast market at a minimal cost.
Crystal Mountains Powder Alert system, built by Eclectic Internet, helped the Washington ski resort reach record levels of attendance during this years ski season.
The Powder Alerts, which were created expressly for distributing ski conditions each morning during the season, were built using Macromedias Cold Fusion Server, to mesh with the existing development criteria of the site.
Users have the ability to sign up for three different alerts, depending upon their interest. Powder Alerts are sent before 6:00 AM when new snow falls, Daily Updates are sent everyday with snow, road and weather conditions, and Resort Alerts deliver information monthly about upcoming events and special offers.
Users have the ability to change their preferences or remove their address from the system completely. Also incorporated is an automated failed address removal, which saves Crystal Mountain employees a great deal of time in managing the user list.
Information is a key factor in influencing the buying decisions of skiers. Crystal Mountain Ski Resort serves the greater Northwest area and is 70 miles from the Seattle Metropolitan area. The Eclectic-designed Powder Alert system, which provides weather and snow conditions on a timely basis to its primary market base each morning, keeps skiers informed and gets more people to the mountain.